In a quest to go after the casual gaming crowd, Electronic Arts grabbed the digital rights to the most popular board games and toys from Hasbro. With this new agreement, which lasts until 2013, EA will have exclusive rights to create games across all platforms including online, mobile, and game consoles. In return, Hasbro will have the rights to make toys based of EA’s game library. I feel a Mr. Potato Head Game coming…
[Via: Wall Street Journal]
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment